Author Topic: Apple is Hiring Automotive Experts for a Secret Research Lab  (Read 717 times)

kanniappan

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Apple is Hiring Automotive Experts for a Secret Research Lab
« on: February 15, 2015, 08:09:45 AM »
Apple is hiring experts in vehicle design and automotive technology to  work in a secret research lab, according to Financial Times sources.

Dozens  of Apple employees, led by experienced managers from its iPhone unit,  are researching automotive products at a confidential Silicon Valley  location outside the company’s Cupertino campus, the people said.

Jonathan  Ive's team of designers has apparently been having regular meetings  with automotive executives and engineers of late. In some cases, the  company has tried to hire them. For example, Apple hired away the head  **************’s Silicon Valley R&D unit.

Notably, we just  reported on an Apple employee that claimed the company is working on  something that will 'give Tesla a run for its money'.

"Apple's  latest project is too exciting to pass up," the person said. "I think it  will change the landscape and give Tesla a run for its money."

The  wild speculation is that Apple could be working on a car to rival the  self-driving vehicle that Google has developed. Some believe it's merely  an advanced software platform for vehicles that will expand on CarPlay.

In  response to the rumors, a senior industry figure told FT: “It’s one  thing to draw pictures but it’s a quantum leap to manufacture things,  and Apple doesn’t even manufacture.”

However, people familiar  with the background of engineers and executives being hired by Apple say  it really might be a car. “Three months ago I would have said it was  CarPlay,” said a source. “Today I think it’s a car.”

As we noted earlier, "Steve's dream before he died was to design an iCar."

Let us know what you think in the comments!

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Srimeenakshimobiles

Apple is Hiring Automotive Experts for a Secret Research Lab
« on: February 15, 2015, 08:09:45 AM »